Everlane has been in my radar for a while.
First impression (before getting access) – Typography is beautiful. The site is clean. There is a lot of breathing room. I like this, I want to be a part of it.
Second impression – (when I was first given access) – site is beautiful, great flow. There isn’t many products though. Can’t really buy anything.
Finally, after a few months, I find myself telling a lot of people about this site. Hey, have you seen this site, they’re creating a new business model for retail. Hey have you seen this site, the design is incredible. Everlane seems to be at the tip of my tongue recently and I find myself wanting to buy a scarf for each of the men in my family.
I’m still hoping that they introduce more products, I want to buy a little something for myself.

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