Russian avant-garde poster. Another of my favs. Designed by the Stenberg Brothers.
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The Movie:
What I love most about Russian film is the absolute subtleness that demands the limits of patience. This isn’t a popcorn stuffing, wine drinking, party type of film, it’s the kind that forces you to sit, watch, contemplate, think and feel. The avant garde movement of Russia encompasses a movement between 1890 – 1930 – a period of shifting ideology. This is the time when Rodchenko, the political and aesthetic revolutionary, looked towards a new form of expression. Constructivism was born, killing the the Bourgeois’ way of life — calling the death of easel painting.
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Film, poetry, design and art expanded their search for a new expression and we were left with a monumental era.
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Man With a Movie Camera is a film through the eyes of a movie camera. Machines and people are followed by the camera’s eyes. Even though the camera aimed at nothing other than the technical approach to what the camera can do – when I saw this movie, it created a heightened sense of paranoia, my heart beat raced and in the end – I felt like the camera itself.
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Great film, amazing poster.
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1. Quote by Erno Rubik
2. Cristiana Couceiro, poster designer
3. Elke Kramer, jewelry artist
4. Antique geometry prints
5. Karim Rashid & Gorenje, product designers
6. Origami
7. New Math by Craig Damrauer
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Every now and then a logo comes along that defies all trends, demands ovation and becomes an instant classic. Saul Bass’s Girl Scouts logo is one of those logos. It’s the type of logo that you doesn’t need a redesign, a remake– it doesn’t need any more treatment, it’s fine, it’s perfect just the way it is. However, some forward trending agency or studio pops out of nowhere and redesigns something that shouldn’t be touched. For example, Pepsi, Tropicana, Kraft and now, unfortunately, the Girl Scouts.
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Redesigning a logo brings on many problems– and it all starts at the root of the process.
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Nowadays brands want to reach out to younger audiences, be friendly, be fun, reestablish their target market, attract secondary markets, it’s all a game, a trending game… well, that’s where the problem begins. Making a logo morph every so often is fine for fashion brands who don’t plan on becoming trendsetters or any market who relies on change. However, brands who want to become ageless should probably refrain from trendy additions or changes.
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Saul Bass’s logo worked because it spoke to all girls- everyday girls. The new logo completely destroys the paradigm.
It’s redesign changed
1] add bangs
2] noses are pointier
3] the lips are poutier
4] the neck is straighter
5] the symbol points down at the end
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It seems like the logo went from being everyday girl to trendy girl – the bangs is a sign of the times– she got a nose job and fat pumped into her lips. Really? Is this the symbol they chose to establish that ageless look? What will it be in three years when bangs are out of style? a ponytail? pigtails? maybe add some earrings? haha – it’s so silly, they never should have touched the logo.
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Original Masters of Design rebrand of the Girl Scouts.
The Russian Avant-Garde film poster movement is one of my favorite moments in history. I know, I know, most designers are influenced by Bauhaus and that whole shift of things but that never really called to me. It’s clean and pretty but, eh, never did it for me. Something about the lack of substance just doesn’t get my heart pumping. However, I love these film posters because there’s sooooo much you can say. The substance is incredible. The symbolic nature of every face always get me. When I think of who I want to be as a designer, I think of the Stenberg Brothers and many other designers of that time. I love the amount of symbolism, the quality of the work, the colors, the bizarreness of the whole thing, the angles, everything, it’s soooo unlike everything I was taught in school. So, from now on, I’m going to try and post regular Avant Garde film posters.
The avant garde nature of this era probably speaks more about me and of me than any other movement I’ve come across. I’m quirky like the eeriness of the movement.
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