I feel like we’ve reached a point in design where the link between aesthetic and purpose has been severed. Like everyone else, I admire the swirls, pen marks, pencil marks, wolf heads on women’s bodies, absurd illustrations, robots, the pinks and the teals, it’s all aesthetically beautiful. However, I find myself going back to the roots of my studies and questioning the purpose of this pile of trends.
Is the new direction in aesthetic a practical one or is distracting us from the problem?
I don’t know but it’s definitely an issue in my mind.
In the mass mountains of modern creativity, I have found a group who wants to utilize design and designers to mobilize the modern paradigm. The Green Patriot Poster project is organized by THE CANARY PROJECT.
“During World War II the United States was able to mobilize industry and motivate its citizens in breathtaking speed. Factories were overhauled and consumption habits transformed. Strong, graphically compelling posters played a crucial role in the success of this campaign.
These posters presented the actions of individual citizens as vital for the nation and portrayed those who took part as attractive, dynamic American heroes.
Today a similar mobilization is required to address the crisis of global climate change and achieve energy independence. That’s why The Canary Project and its partners have launched Green Patriot Posters.
Green Patriot Posters is a communications campaign centered on posters that encourage all U.S. citizens to build a sustainable economy. These posters can be general (“We Can Do It!”) or can promote a specific sustainability action.”
So, if you’re dying to use design to influence behavior change for the greater good, then here’s the chance. You can upload posters onto the site.
Green Patriot Posters
Consequences by Joe Scorsone & Alice Drueding
Efforts Up! by GP43
Golab waminrg by matfal
Mugs Are Great by dsiegel
Let’s Ride by jasonhardy